Klout is a company that has recently created a great new tool that allows users to measure their "KLOUT" meaning their social influence, through engaging and reaching many users. The company has achieved this through a complex algorithm that when connected to your Linkedin/ Twitter/ Facebook dives deep into your likes, comments and post to see how your friends and pool of influence react. This is a great achievement for the marketing world, and helps companies speak to exactly who matters the most. A users KLOUT score is from 1-100 with someone like Charlie Sheen around 95-100.  In laymans terms, this rates your online clout.

Involver is a great social media platform with the ability to post to many platforms will tracking your conversaions, likes and posts. They have come up with a great new tool called Klout Coupon, which is an application you install to your Facebook Fan Page. This allows you as a business to deliver different types of content based on a users Klout Score.  Users either have a Klout score and have registered, or with three to four clicks they can find their score and unlock free deals and special content.  Companies now have the ability to speak to those followers, fans and consumers with the most social influence, which statistically speaking will dramatically increase Word of Mouth buzz, and increase free PR. Ultimatley this should result in a solid increase in sales and overall profit.

 

Companies this is your chance to market directly to your VIP consumers! Take action now! Call me, comment, or email TheWorldofNick@gmail.com for ideas, help, or a free consultation!