The future of mobile is here. There is no doubt about that. In the below presentation you will hear that if you conduct online business and do not have a mobile website, it is similar to being shut one day of the week. 1 of 7 purchases online are now through some type of mobile format. 

It is important to first figure out if it makes sense for your business to have a mobile "app" or a mobile formatted website. An "app" for iphones, android and blackberry devices is best used when your targeted demographic/ psychographics wants to communicate and have a deep reach or function within your business.Lets say your customers like to use a free service you offer, weather it be mobile ordering, mobile consulting or even offering extra discounts for users that check in with your phone application. 

The other option is to create a mobile website. There are many benefits of creating a mobile formatted website. For instance you do not have to have to create an "app" for 3 platforms, you can create one mobile website that works on all smart phones.  With recent coding, website developers can even create location based services. For the most part you can fully replicate lets say an iPhone app with a mobile website.  If you are a consultant, tell your client that mobile is here to stay, and you can use the below resources to prove it.  Maybe you are reading this because you are wondering about mobile marketing and if you should get into the mobile atmosphere.... Well if the following presentation and video do not convince you of the future of marketing, then you should just pack up your bags and go home. 

The future of mobile is NOW. If you do not start preparing your business or product soon, you will be left in the dust of everyone that implemented today. Find your mobile consultant, or research the future of mobile marketing. Feel free to contact me with any questions or comments, I am here to help you!